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BLAINESWORLD
#585
12.17.2007 In this issue: 1. Reflections 2. FYI 3. Strength 4. Reviews . . . STARTING OUT IN THE EVENING, etc. 5. TV alert 6. Family decision 7. Websites 8. Computer tip 9. Memo from Santa 10. A quote I like 11. Thought for the day 12. Advance planning department _________________________________________________________ 1. Reflections A. Cynthia, my beautiful bride, and I had a great night out this past Saturday . . . we went with friends to one of my favorite restaurants, Il Sol, in Newtown, PA . . . my chicken lemoncello dish was delicious, and Cynthia liked her shrimp and crab sorrento . . . our waiter, Ron, provided excellent service . . . but what we especially enjoyed was the entertainment: Barbara Trent . . . she is just a marvelous singer who also accompanies herself on the piano . . . we listened to her wide range of oldies, standards and Christmas songs and, also, got to dance to several numbers. Here's a picture of the three of us: ![]() Barbara appears every Saturday at Il Sol from 7-11 p.m. . . . on Wednesdays, there's a piano bar sing along from 7-10 p.m.; on Thursdays, there are free Latin dance lessons from 7-8 p.m., followed by Latin dancing; and on Fridays, there are free Salsa lessons from 8:30-9 p.m., followed by Salsa dancing . . . for more information, please click: http://www.ilsoltuscangrill.com/ B. This past week, Cynthia and I celebrated the 4-year anniversary of our first date (December 13, 2003) . . . we actually make it a point to remember that event on the 13th of every month, in addition to our actual wedding date of July 10, 2005 . . . and perhaps most importantly, we like to recognize an equally significant date in our lives; i.e., whatever day we are blessed to be able to wake up and spend together. MORE ON THE SUBJECT OF DATES (a correction): In last week's issue, I mentioned that we are planning to retired after Spring, 2008 . . . we won't be retiring until after Spring, 2009 . . . so that's either wishful thinking on my part or a typo . . . the latter might well be the case, given what I've said in the past . . . I'm an enthusiastic typist, but not a very akkkkkurate one. Also, THANKS to the many readers who pointed out the above and other typos I make all too frequently . . . I appreciate your pointing them out to me, in that it shows me you're reading this missive . . . and it enables me to make corrections on the copy that eventually gets put into the archives of my website. C. Like everybody, we have our share of dreams . . . we try to remember them, so we can then share them with each other when we awake . . . I'm not as big as Cynthia is on interpreting my dreams; rather, I prefer to just tell them to her and then let them go. That said, there was one recent dream I had that somehow has stuck with me . . . and I'd like to share it, in that there seems to be a message in it. The dream had the two of us going to play tennis at the invitation of Donald Trump . . . when we got there, we were told that there would be a charge . . . I was outraged and had us storm away . . . afterwards, I was upset with myself because I didn't give Trump the chance to explain; e.g., maybe he would have told us that what we were paying was to be used as a donation to a worthwhile charity . . . also, I failed to remember what I frequently teach: 1) Everything is negotiable; and 2) Always let the other person set the interest, so long as you can negotiate the terms . . . in this situation, if I had to pay $1,000 to play, that might have been fine had I been allowed to send-in $1/month for the next 1,000 months. I got out of the dream that it was a "teaching moment" for me, as well as for you . . . that we all need to hold our temper! D. KUDOS to Pat in Pennsylvania, aka Pat Hannigan, for attaining his Masters in Professional Communication from LaSalle University . . . Pat is a former student and longtime friend who, also, is one fine amateur photographer . . . he took the pictures at our wedding and is slated to do the same at Risa's wedding on October 18 . . . if you'd like to speak to him about doing similar work for you, he can be reached by phone at 215.968.1615 or via email: pat.hannigan@verizon.net. ***** BLAINESWORLD BEST AWARD ***** This week, it goes to Lynn Kalix--a computer technician at Bucks County Community College . . . he has helped me numerous times at the College, but also just recently with my computers at home. He is extremely knowledgeable about getting them to work better, increasing hard drive capacity, moving data, networking, etc. . . . should you want to contact him for help outside of the College, your best bet is his cell number: 215.310.8502. And BELATED CONGRATULATIONS to Lynn and his wife Christina on the birth of Jessica Lynn, their first child. Back to Top _________________________________________________________ 2. FYI People who act as leaders care less about the impressions they make than the influence they exert on others to take positive action. Effective leaders know what they want to accomplish with every conversation they have, every e-mail phone call, or speech. When they communicate, they "begin with the end in mind." Ask yourself, What do I want the person I'm communicating with to think, feel, and do when I'm done? . . . Too many communicate without a clear call to action. Every e-mail, phone call, voice mail, conversation, or speech should conclude with a request for action, with a "Let's do it." Let's move forward, take the next step, get involved, play our part, et cetera. Jeff Salzman, a cofounder with Jimmy Calano of the training company CareerTrack, concludes his negotiations by asking. "Do I have your word on that?" It's a good technique to ensure commitment from others. Most people take the act of giving their word very seriously. If they are hesitant or reluctant, it will come to the surface at that point. SOURCE: YOU DON'T NEED A TITLE TO BE A LEADER (see also Sections 4C, 10 and 11) by Mark Sanborn FYI, part 2 * Ken in New York (my brother) wrote to share this about his wife (my sister-in-law): Last October, LaVelle was honored at LIM, a marketing college . . . thought you might want to see: http://www.youtube.com/watch?v=CDX63qTjBK0
Make sure you view with your sound on to hear the accompanying song. * Barbara in Pennsylvania: Here’s an additional thought to piggy-back onto the suggestion from Donna in New Jersey . . . include in your cellphone contact list: ICE (in case of emergency) with a telephone number. I have several phone numbers at the top of my address book that can be called in an emergency: Doctor, Husband’s cell, Home, Sister. How do I know they're at the top of the address book? Each one starts with AAA, then the relationship, then the name (e.g., AAA Husband Charles cell). In case of emergency, it gives the responder several alternatives. Why do I use AAA? To be sure they're at the top of the list. Where do I put the American Auto Assn. emergency number (generally referred to as “AAA”)? “Auto Club” * Sandy in Oregon: Loved the article on Motivation . . . as you know I am a theatre director and the most important part of working with actors is to get them motivated . . . in my many years of experience, what I have found works best is to encourage of course, but to also acknowledge their talents and to always make sure to thank them for the time and effort they are putting forth . . . the most successful motivational tool for anyone is to feel that their work is appreciated, and it is amazing what a simple "thank you" can do for someone's self esteem. * Carol in New Jersey: Have you heard about this? It might be something good to share with your readers: http://www.closetheenronloophole.com/ * Lee in Pennsylvania: My wife and I also had a great experience at Doc’s in Atlantic City. In May 2005 we ate at Doc’s Seafood for our 5th anniversary. As we were about to have a drink at the bar while waiting for a table, a very nice older woman was standing by the bar. Being the gentleman I am, I offered her the seat before I sat. After insisting several times, I was convinced that she really enjoyed standing and she walked away. I happened to catch a glimpse of the woman a few minutes later, and she was pointing out things to some of the help. A few moments later, she came back over to the bar area and I said to her, “It seems like you are running the show here.” That’s when she introduced herself as Mrs. Dougherty, the owner. We proceeded to have wonderful conversation as she told me the history of the restaurant and how her husband was the 2nd generation in the business. (He had passed away a few years prior.) Her son was running the business now, and they had also recently acquired the “Knife and Fork,” which is another landmark in Atlantic City. Mrs. Dougherty was a charming woman and really started our evening out the right way. The meal that followed was tremendous. If you are ever in the Atlantic City area, Doc’s is a must! * Kathy in Florida: Well, I'm just more freakin' happy than I ever knew . . . seriously, interesting test questions [on happiness quizzes from last week] . . . they make you think about yourself. By the way, great picture of Cynthia in the newsletter. She is an attractive woman. * Arlene in Pennsylvania: As always, I enjoyed this issue of BLAINESWORLD--so much useful information and opportunities to help that you always provide. WOW! I am so impressed by Kevin Jameson! Although I've met Kevin and was thrilled to have the opportunity do my Writing Your Life Stories Workshop with his mother, Marjorie (one of the sweetest people I've ever met), I had no idea that he was so talented. I loved his rendition of Walkin' after Midnight, one of my favorite Patsy Cline songs. Just goes to show you, we don't really know the depth of people we say we know. IN CASE YOU MISSED THE ABOVE SONG: Visit Kevin Jameson's website at: http://www.kevinjameson.com Toward the bottom, see a picture of a label for Ryman Records . . . to the right, you'll see what to click to hear Kevin. Back to Top _________________________________________________________ 3. Strength The strong young man at the construction site was bragging that he could outdo anyone in a feat of strength. He made a special case of making fun of one of the older workmen. After several minutes, the older worker had enough. "Why don't you put your money where your mouth is," he said. "I will bet a week's wages that I can haul something in a wheelbarrow over to that outbuilding that you won't be able to wheel back." "You're on, old man," the braggart replied. "Let's see what you got." The old man reached out and grabbed the wheelbarrow by the handles. Then, nodding to the young man, he said, "All right. Get in." Back to Top _________________________________________________________ 4. Reviews A. STARTING OUT IN THE EVENING is a moving drama about a writer struggling to finish what may well be his last novel . . . it features a performance by Frank Langella that I feel deserves Oscar consideration . . . I also liked the work of Lili Taylor as his daughter . . . the dialogue is right on target, as is the cinematography . . . rated PG-13. B. ONCE is now out in DVD format . . . my review from BLAINESWORLD #559 follows: Loved ONCE, a musical tale about an Irish musician who is playing for change when he meets an immigrant from the Czech Republic . . . the two bond, musically, and they also begin to develop a relationship of sorts . . . Glen Hansard and Marketa Irglova are perfect as the two leading characters . . . the music is memorable, and the ending is as fine a one as you'll ever see . . . rated R for some strange reason; there is nothing here that couldn't and shouldn't be seen by any teenager. IN RETROSPECT: ONCE, so far, is my favorite film of this past year . . . the more I listen to the music, the more I enjoy it . . . to see for yourself, please click: http://www.foxsearchlight.com/once/ Make sure your sound is on . . . you'll get to hear full versions of many of the songs from the soundtrack. C. I was intrigued by Mark Sanborn's latest book, YOU DON'T NEED A TITLE TO BE A LEADER, in part because of the title . . . it had been a concept that I had thought about, but had never realized that it could be put into practice . . . and quite easily, too. Sanborn contends that we can each be a leader in our daily lives . . . though the use of real examples involving both people and companies, he actually shows how this can be done . . . such as in the auto industry: * At any Toyota plant, every employee on the line has the authority and responsibility to shut down the line at any time they feel necessary. Quality control and problem solving aren't left to the titled managers. A woman who spots a problem is expected to lead by calling attention to it rather than allowing it to slip through and become an imperfection on a dealer's lot or owner's driveway. He also gives very concrete suggestions on how to bring about change; for example, in ourselves: * Reading outside your area of expertise, or outside your comfort zone, can stimulate your thinking, whether that means picking up an interesting new book or thumbing through a new issue of a magazine. And I also liked his useful advice on how to choose the best person to shine your shoes: * As he worked, I commented on the quality of the shoe shines I had gotten in other airports, mentioning how difficult it was to gauge the kind of shoe shine I would get in places I hadn't been in before. He looked up at me with astonishment. "It's easy to tell if you're going to get a good shine," he told me. "Just look at the shoes of the guy giving the shine. If they ain't fine, walk on by." I glanced at his shoes; they literally shone. They were a walking billboard proclaiming his competence. In addition, YOU DON'T NEED A TITLE TO BE A LEADER contained many insightful quotes, including this one: * Sometimes being "good" isn't aiming high enough. As Erwin McManus, the pastor of Mosaic Church in Los Angeles, "We spend so much time worrying about our kids being good-not breaking the rules, getting into trouble, and basically behaving-that we often forget to invite them to be great." This is a short book, but it is one that will get you thinking--long beyond the time that you put it down. D. Heard the CD version of IF YOU WERE A BUSINESS, WOULD WOULD YOU INVEST IN IT? by John Eckblad and David Kiel. This is a useful guide to making your life happier and more productive . . . the authors contend that this can be done by following 13 Life Business principles that have worked in many successful businesses. I liked the many exercises that were included, all of which could be helpful to anybody wanting to determine the patterns in his or her life . . . and then using this information to plan for the future. One particularly helpful suggestion was to keep in mind that "management is doing things right, while strategy is doing the right thing" . . . so the key is to do the right thing as you ask contemplate this question: What new commitments will bring more joy into your life? The information in IF YOUR LIFE might sound basic, but it is something that needs to be thought about--over and over. Back to Top _________________________________________________________ 5. TV alert A. Sheryl Crow , James Blunt, pop and R&B star Fergie, sister pop singers Karmina, Grammy Award-winning singer and songwriting legend Carole King and Grammy and ACM Award-winning country superstar Reba McEntire. David Krumholtz are among the performers on A HOME FOR THE HOLIDAYS, the ninth annual concert raising awareness for adoption . . . Friday at 8 p.m. on CBC. B. I'm looking forward to Tom Hanks' new film, CHARLIE WILSON'S WAR, which opens this coming weekend . . . to learn the TRUE STORY OF CHARLIE WILSON, the Texas congressman who attempted to assist the CIA in helping Afghanistan in its 1980s battle against the Soviet invasion, watch the two-hour profile on HISTORY on Saturday at 8 p.m. C. Questions about the meaning of life are posed to 12 of the world's most influential religious and spiritual leaders, including Pope Benedict XVI and the Dalai Lama on IN GOD'S NAME . . . Sunday at 9 p.m. on CBS. D. And Walt in New Jersey suggests that you add this show (his favorite) to your upcoming list of shows to watch: THE WIRE: The Final Season Premieres January 6 at 9 p.m. on HBO. One of television's most critically acclaimed drama series returns for its fifth and final season. It centers on the media's role in addressing--or failing to address--the fundamental political, economic and social realities depicted over the course of the series, while also resolving storylines of the numerous characters woven throughout the narrative arc of the show. Back to Top _________________________________________________________ 6. Family decision One day, after a man had his annual physical, the doctor came out and said, "You had a great checkup. Is there anything that you'd like to ask me?" "Well," he said, "I was thinking about getting a vasectomy." "That's a damn big decision. Have you talked it over with your family?" "Yeah, and they're in favor . . . 11 to 2." Back to Top _________________________________________________________ 7. Websites A. If you like to read books, please click: http://www.Dailylit.com This is an excellent website that gives you the chance to both purchase and read well known books through email. There are thousands of famous books that can be bought from this website. All of the them are organized by category. B. Sue in Pennsylvania: This is kind of cheesy, but I like it nonetheless . . . it reminds me of your positive attitude . . . and the music is from 2 of my favorites: Willie Nelson and Patsy Cline. Click on this link: http://www.allright.com/Poems/TOLRailway/TOL.htm This is beautiful. Turn on your speakers! C. BLAINESWORLD, the website, remains up and running . . . to view it, please click: http://www.blainesworld.net If you've ever wondered how many others have viewed my website, see the counter to the bottom left . . . I do believe you'll be impressed! Back to Top _________________________________________________________ 8. Computer tip THANKS to Joan in Pennsylvania for providing this information: Have you ever lost your flash drive? Maybe you have the same flash drive as other people you work with? Or do you have too many “drives” on your computer and you don't know which one you just plugged in? Here is a solution that gives your flash drive a name, so that you can better identify YOUR drive. I changed the name of my flash drive from the generic “D” (or F, G, etc.) to my username--and you can do the same. This is accomplished by the following steps: 1. Insert flash drive into the USB port. 2. After it loads go to My Computer. 3. Right-click the flash drive and select Rename. 4. Rename the flash drive with your name or if you have multiple flash drives that you use, add an additional identifier. When someone finds your flash drive because you left it in the computer again, there will now be a unique identifier. MY TWO CENTS: Joan, a longtime friend and teaching colleague of mine, is one of several talented professors who teach such ideas via this approach that you may wish to consider: Learn Software the TOTAL Way! Take a new approach to learning—one that works for you! If you have ever wanted to learn a particular software program, but the schedule or setting never seemed right, Bucks County Community College's open entry/open exit program is just for you! A variety of computer applications, such as keyboarding skills, Windows, Searching the Web, Microsoft Word, Excel, Access, PowerPoint, Publisher, and WordPerfect, are offered in the TOTAL (Technology Office Training Access Learning) Lab. You will work at mastering the software you choose to learn at your own pace in a comfortable environment. If you need help, an instructor will be there to help you at any point along the way. All courses are offered every semester. There is no minimum number of students necessary. If you wish to work from home on your assignments, you may do so. You are required to be on campus only for an orientation and testing. Courses in the TOTAL Lab are open to everyone—even if you have never taken a class at Bucks. Current students may also use these classes toward elective requirements. For more information, call 215.968.8227 or go to: http://www.bucks.edu/total Back to Top _________________________________________________________ 9. Memo from Santa I regret to inform you that, effective immediately, I will no longer serve Georgia, Florida, West Virginia , Virginia, North and South Carolina, Tennessee, Mississippi, Missouri, Oklahoma, Texas, Louisiana, Arkansas or Alabama, an area also known as Dixie, on Christmas Eve. Due to the overwhelming current population of the earth, my contract was renegotiated by North American Fairies and Elves Local 209. As part of the new and better contract, I also get longer breaks for milk and cookies so keep that in mind. However, I'm certain that your children will be in good hands with your local replacement, who happens to be my third cousin, Bubba Claus. His side of the family is from the South Pole. He shares my goal of delivering toys to all the good boys and girls; however, there are a few differences between us. Differences such as: 1. There is no danger of the Grinch stealing your presents from Bubba Claus. He has a gun rack on his sleigh and a bumper sticker that reads: "These toys insured by Smith and Wesson." 2. Instead of milk and cookies, Bubba Claus prefers that children leave RC cola (Mountain Dew is ok, too) and pork rinds (or a moon pie) on the fireplace. And Bubba doesn't smoke a pipe. He dips a little snuff, so please have an empty spit can handy. 3. Bubba Claus' sleigh is pulled by floppy-eared, flyin' coon dogs instead of reindeer. I made the mistake of loaning him a couple of my reindeer one time, and Blitzen's head now overlooks Bubba's fireplace. 4. You won't hear "On Comet, on Cupid, on Donner, and Blitzen..." when Bubba Claus arrives. Instead, you'll hear, "On Earnhardt, on Andretti, on Martin, on Petty." 5. "Ho, Ho, Ho" has been replaced by "Yee Haw." And you also are likely to hear Bubba's elves respond, "I her'd dat." 6. As required by Southern highway laws, Bubba Claus' sleigh has a Yosemite Sam safety triangle on the back with the words "Back Off." 7. The usual Christmas movie classics such as "Miracle on 34th Street" and "It's a Wonderful Life" will not be shown in your negotiated viewing area. Instead, you'll see "Boss Hogg Saves Christmas" and "Smokey and the Bandit IV" featuring Burt Reynolds as Bubba Claus and dozens of state patrol cars crashing into each other. And finally: 8. Bubba Claus doesn't wear a belt. If I were you, I'd make sure the wife and the kids turn the other way when he bends over to put presents under the tree. Sincerely yours, S. Claus Back to Top _________________________________________________________ 10. A quote I like In my experience, the marks in life we leave-our legacies-are most often left not in stone and steel in history and politics, or poetry and literature, but in the lives of other people.--Mark Sanborn, author of YOU DON'T NEED A TITLE TO BE A LEADER (see also Sections 2, 4C and 11) Back to Top _________________________________________________________ 11. Thought for the day You can tell I REALLY liked YOU DON'T NEED A TITLE TO BE A LEADER (see also Sections 2, 4C and 10) by Mark Sanborn by the fact that the following passage is the fourth time I have cited it in this week's newsletter: While he was at Johnson Wax, Sam [Preston, who retired from S. C. Johnson Wax after many years of service as an executive vice president] used to make it a point to send handwritten notes when he noticed somebody doing something that merited recognition. The note would say, "Congratulations on a job well done," with the letters "DWD" scrawled across the top, DWD stood for "damned well done." When he retired, the company held a retirement party for him. He was amazed at the number of people who lined up clutching wrinkled yellow pieces of paper, fifteen years old, with "DWD" scrawled across the top. That little act of recognition and appreciation meant so much to the people under him that they kept those notes all those years. An insignificant act with a significant outcome. The lesson: It's important to make people feel appreciated. It's even more important to let people know that there is someone who believes in them so much that he or she will not let them be less than they can be. Back to Top _________________________________________________________ 12. Advance planning department A. Tom in Pennsylvania: For those of you who wanted to hear my new piano partner, Carolyn Rockwell, we will be singing Christmas songs at the new Starbucks store at the Oxford Valley Mall from 5 to 7 this Wednesday the 19th. This is a friends and family event. So just tell them you are a friend! NOTE: For more information about Tom, one of my favorite local actors, please click: http://www.actorr.com B. If you're still looking for a great holiday gift for a loved one or even yours truly (hint-hint), consider this email from a company I use and personally can recommend: This season give the gift of Success to people, who are important in your life, family, friends, and co-workers; i.e., a CD program such as: Winning--It's All in Your Head by Denis Waitley Coyote Power by Joe Weldon Sales Success by Ron White 25% off regular prices of any title/memberships. Call for your 25% off 1.800.735.3660 or if you need help picking out the good titles. Ask for my friend Paul. Offer runs through Christmas, but delivery may be afterwards. (You can always leave a note with information about your gift.) For more information, please click: http://www.www.achievementlibrary.com C. Here's another great gift idea from Bentley in New Jersey . . . I've dealt with him in the past and have been impressed with his attention to details, as well as with the idea behind his company. Get a Jumpstart on Your Fitness New Year's Resolutions with BeneFit Personal Training! Start working on your fitness, wellness and weight loss goals now with your very own in-home personal trainer. Your BeneFit personal trainer will bring your workouts to you, at your convenience. We'll make sure you exercise correctly and consistently enough to reach all of your fitness goals once and for all. ONE FREE SESSION! Call us today to get one free session with your purchase of 10 or more sessions: 771.5752. Or visit us online at: http://www.BeneFitPersonalTraining.com D. Cindy in Pennsylvania: RHYTHM OF THE EARTH presents A TWO DAY MEN AND WOMEN DRUM BIRTHING, with SNAKE DANCER January 12, 2008 AND January 19, 2008 A drum is a powerful shamanic tool, which can be used for healing, honoring Spirit, clearing and generating energy. During this TWO DAY WORKSHOP, we will create a sacred space where we may discover our intention in bringing this drum into being. Using the shamanic technique of Journeying, "Birth Mothers AND Fathers" will learn from Spirit how to deliver their drums into form. If you wish, you may bring sacred objects to place on the alter and/or special feathers or beads which call to you to use in decorating or dressing your new baby. All materials for creating your drum and a beater will be provided. RETREAT TIME AND PLACE: Each day will begin at 10:00 a.m. sharp. and end at approximately 5:00 p.m. on the 12th and approximately 8 p.m. on the 19th. (Remember, in the sacred realm, time is elastic.) Please eat a light breakfast before arriving and bring your own lunch both days and a potluck dish for dinner on the 19th. Snacks and tea will be provided. We will have a celebration on the last evening to honor our new beings. The workshop will be held at Cyndy's home, which overlooks the stunning vistas of the White Clay Creek Preserve in Landenberg, PA. ABOUT THE TEACHER: Cyndy "Snake Dancer" received her name from Spirit in a profound Vision Quest experience. Snake is a powerful healing metaphor in both Native American and western medicine traditions. Cyndy is of Muscogee Creek and Choctaw heritage and is a Council member of the Buffalo Trace Society. She has completed a several year, initiatory apprenticeship with an incredible Cherokee medicine woman and studied extensively with a master drummer and numerous healers. TO REGISTER: Call Cyndy at 610.274.3109 or email: snakdancr@aol.com. COST: $300.00, which includes all materials to make a 16" round, Sacred Medicine Wheel Drum, with an elk skin head, maple frame, and a beater. A $100.00 deposit is due January 7. _________________________________________________________ PS. To all my Muslim friends and readers, Eid Mubarak . . . this means "may you enjoy a blessed festival," and it refers to Eid ah-Adha, a holiday which starts on the 10th day of the month of Zhul Hijja of the lunar Islamic calendar . . . this year, it begins on Wednesday. During this time, Muslims commemorate the act of worship and the act of devotion that prophet Abraham performed long ago . . . for more information, please click: http://en.wikipedia.org/wiki/Eid_Mubarak Also, don't forget to bundle up . . . winter begins on Saturday. And please join me in praying that we soon get our remaining soldiers back from Iraq and that peace resumes in Israel . . . make it a great week, too! Back to Top ---------------------------------------------------------- SUBSCRIBE/UNSUBCRIBE INFORMATION To subscribe to this publication, please send an email to: bginbc@aol.com and put SUBSCRIBE in subject line . . . if you wish to unsubscribe, just send an email to same address and put UNSUBSCRIBE in subject line.
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